The term Email Marketing refers to directly marketing a product, service or offer to customers or potential customers using email. It helps to acquire new customers and persuade the existing ones to buy the product/service. It is designed to encourage customer loyalty, build trust and customer relationship. [Tweet this!] Related Posts: Direct Email Marketing: The do’s… Continue reading Term of the week : Email Marketing
The term Agile or Agile Methodology refers to an alternative to traditional project management.Instead of using the typical waterfall model, it uses an incremental or iterative approach called as Sprints. This methodology is given preference over to the traditional methods because it promotes adaptive planning, evolutionary development, early delivery, and continuous improvement, and it encourages rapid… Continue reading Term of the Week : Agile
The term Subscribe is often used when one explicitly requests to receive services like emails, offers or newsletters in their inbox. This term is interchangeably used with opt-in. [Tweet this!] For example – You subscribe or opt-in – To receive a newsletter of your interest. To receive notifications when a blogger publishes a new post on a blog.… Continue reading Term of the week : Subscribe
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