Data Management Platform (DMP) is a centralized data management platform that – Stores audience and campaign first-party and third-party data Organizes data based on mutilple segments Accurately creates campaign to target audience across ad networks and exchanges Measures campaign performance Using a DMP platform, a marketer or an agency can manage all their advertising activities… Continue reading What is Data Management Platform (DMP)?
Motivation goes a long way! As a manager and a leader it is your responsibility to keep your team motivated at all times. A motivated and a happy team is more productive and performs better. Do you want to know how? Here are ten different ways you can motivate your team – Always appreciate their… Continue reading 10 ways to motivate your team
An Ad Exchange is a platform (a digital one!) for advertisers and publishers to buy and sell advertising space to sell display, video, and mobile ads. It allows buying and selling across multiple ad networks. Publishers can make unsold ad space inventory available for advertisers to bid on — as opposed to traditional one-on-one sales negotiations. This… Continue reading What is an Ad Exchange?
Fair Scheduler is a pluggable scheduler for Hadoop that allows YARN applications to share resources in large clusters fairly. As the name suggests, it allocates resources such that all applications get an equal share. By default, this is done on the basis of the memory. But, i t can be configured to schedule with both memory… Continue reading What is a Fair Scheduler in Hadoop?
Oozie, an open source project, is implemented as a Java web application that runs in a Java servlet container and is distributed under the Apache License 2.0. It is a workflow scheduling system to manage Hadoop jobs. Oozie combines multiple jobs sequentially into one logical unit of work. It is integrated with the Hadoop stack, with YARN… Continue reading Term of the Week : Oozie
Being a part of any organization, all of us have attended the feedback sessions. These sessions are generally conducted by the immediate managers who tell you about how your performance has been so far and what is expected from you in the future. Some of the managers misconstrue the concept of effective feedback and focus only on the negative… Continue reading 5 reasons why a positive feedback is equally important
Capacity Scheduler is a pluggable scheduler for Hadoop which allows for multiple-tenants to securely share a large cluster such that their applications are allocated resources in a timely manner under constraints of allocated capacities. Before the onset of Big Data and Hadoop, every organization had their own set of resources that had sufficient capacity to meet the… Continue reading What is a Capacity Scheduler in Hadoop?
Apache Sqoop is a tool designed for transferring bulk data between Apache Hadoop and relational databases. It supports incremental loads of a single table or a free form SQL query as well as saved jobs which can be run multiple times to import updates made to a database since the last import. Imports can also be… Continue reading What is Apache Sqoop?
The Apache Tez project is an extensible framework built on top of Apache Hadoop YARN. It is used to process data, that earlier took multiple MR jobs, now in a single Tez job which uses Directed Acyclic Graph (DAG) for data processing. It is used for building high performance batch and interactive data processing applications.… Continue reading Term of the Week : Apache Tez
One-on-one meetings are an important platform for communication between the manager and the sub-ordinate. The purpose of one-on-one meetings for manager and the employee differs, but is equally important for both. As a manager, your purpose is to – Track performance of the employee. Give value-added feedback. Find out more about the employee; whether he is happy,… Continue reading Guide to one-on-one meetings – For Manager and Sub-ordinate
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