Image Source In this new world of Big Data, you can never fall short of data. Marketers these days have access to more data than ever. They can use this data to learn about their customer and fine tune their marketing to appeal them strongly. Data is collected from every interaction on the web. For instance,… Continue reading Data Storage – Not a challenge anymore
Image Source The term Responsive Email Design refers to an approach to design emails which aims to provide optimal viewing and interaction experience i.e. easy reading and navigation with a minimum of resizing, panning, and scrolling, across a wide range of devices (from desktop computer monitors to mobile phones). Related Posts: The Changing Inbox – Responsive Email Design 4… Continue reading Term of the week : Responsive Email Design
Image Source In the previous posts under the Thursday Management Series, we have seen a brief overview of a Scrum, went through some of the commonly used terms in Scrum and discussed in detail the roles of a Product Owner and that of a Scrum Master. I hope these articles have cleared the picture of… Continue reading The Scrum Workflow – A chain of events!
In the previous post, we have seen with some examples that how the email market has transitioned from desktop to mobile with the emergence of all sorts of new devices. One has to be on top of the game and be able to provide best user experience to all his customers. Although, it’s tough to cater to… Continue reading Best Practices for Responsive Email Design [INFOGRAPHIC]
The term Big Data refers to extremely large data sets that may be analyzed to reveal patterns, trends and human behavior. This large volume of data is collected by tracking user interactions and actions over the web. This data can be structured, semi-structured or unstructured which is one of its advantages over the traditional databases that expect… Continue reading Term of the week : Big Data
The following terms are often used in a scrum process. Since, these are universal terms and definitions, they have been picked up from wiki. Scrum Team – It comprises of Product owner, scrum master and development team Product Owner – The person responsible for maintaining the product backlog by representing the interests of the stakeholders, and ensuring… Continue reading Scrum Terminologies
With the kind of volume and variety of data that is available in the world today, it becomes important that we analyze this data irrespective of its source and format and also decide which of the elements of the data would be helpful in creating an effective marketing solution. Image Source In this age of… Continue reading Endless Data, Endless Opportunities
The term Email Marketing refers to directly marketing a product, service or offer to customers or potential customers using email. It helps to acquire new customers and persuade the existing ones to buy the product/service. It is designed to encourage customer loyalty, build trust and customer relationship. [Tweet this!] Related Posts: Direct Email Marketing: The do’s… Continue reading Term of the week : Email Marketing
A Scrum Master facilitates a Scrum. Now, let us dive a little deeper and understand what this means. Firstly, as the name suggests, he is the Master of the Scrum. That means, he knows everything about the scrum process and how it should be implemented in a project. He ensures that the team follows the agreed Scrum… Continue reading The Role of a Scrum Master in a Scrum
So, we have all the data collected from various sources like logs from the web, social media sites, user based interaction logs, etc. Marketers (or businesses) want to turn this real and growing data into an opportunity. We want to be able to – Study or analyze this raw data to extract information and gain… Continue reading Parallel Processing, Faster Targeting
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