Tuesday Big Data Series

Endless Data, Endless Opportunities

With the kind of volume and variety of data that is available in the world today, it becomes important that we analyze this data irrespective of its source and format and also decide which of the elements of the data would be helpful in creating an effective marketing solution. Image Source In this age of… Continue reading Endless Data, Endless Opportunities

Friday "Term of the week" Series

Term of the week : Email Marketing

The term Email Marketing refers to directly marketing a product, service or offer to customers or potential customers using email. It helps to acquire new customers and persuade the existing ones to buy the product/service. It is designed to encourage customer loyalty, build trust and customer relationship. [Tweet this!] Related Posts: Direct Email Marketing: The do’s… Continue reading Term of the week : Email Marketing

Thursday Management Series

The Role of a Scrum Master in a Scrum

A Scrum Master facilitates a Scrum. Now, let us dive a little deeper and understand what this means. Firstly, as the name suggests, he is the Master of the Scrum. That means, he knows everything about the scrum process and how it should be implemented in a project. He ensures that the team follows the agreed Scrum… Continue reading The Role of a Scrum Master in a Scrum

Wednesday Marketing Series

5 Real examples of Email Marketing Campaigns – Right from my Inbox

After writing the previous post about the do’s and don’ts of Email Marketing, I looked for some of these emails in my inbox so that I could share with you. These are just a few examples. As a marketer, one must remember that change is constant. One must constantly think of fresh ideas and strategies to… Continue reading 5 Real examples of Email Marketing Campaigns – Right from my Inbox

Tuesday Big Data Series · Wednesday Marketing Series

Parallel Processing, Faster Targeting

So, we have all the data collected from various sources like logs from the web, social media sites, user based interaction logs, etc. Marketers (or businesses) want to turn this real and growing data into an opportunity. We want to be able to – Study or analyze this raw data to extract information and gain… Continue reading Parallel Processing, Faster Targeting

Tuesday Big Data Series · Wednesday Marketing Series

The Changing Inbox – Responsive Email Design

Responsive Email Design is an approach to design emails which aims to provide optimal viewing and interaction experience i.e. easy reading and navigation with a minimum of resizing, panning, and scrolling, across a wide range of devices (from desktop computer monitors to mobile phones). Image Source Why should you shift to Responsive Email Design? The number of… Continue reading The Changing Inbox – Responsive Email Design