Introduction To Marketing Technology Course

The Ad Game

Today, we are going to play a game to understand the motivations of different participants in advertising. To serve an ad, we need the actual webpage where the Ad will be shown. We need an agent to describe this space and submit a request for the ad. This agent is called “Publisher”. To server an… Continue reading The Ad Game

Introduction To Marketing Technology Course

How Link Redirection Works

You can spin up a web server on your laptop by typing the following command in your terminal. python -m CGIHTTPServer That is it! You can test it out by creating an html file in the same folder called index.html and accessing it through browser by typing http://localhost:8000/index.html Let us say the contents of index.html was:… Continue reading How Link Redirection Works

Introduction To Marketing Technology Course

How to query Hadoop for getting counts

$100,000 One Hundred Thousand Dollars. Just sitting there in plain sight – waiting to be picked up. It is yours, if you only have the courage and wisdom to pick it up. No one is stopping you! There is no resistance. “What is the catch?”, you may ask. There is none really! It is an… Continue reading How to query Hadoop for getting counts

Introduction To Marketing Technology Course

Intro To MarTech: Course Overview

Hello New Marketing Technologists, Your success in this role depends on you mastering key concepts in Marketing and Engineering. I have designed a 1 quarter course work. In these 30 minute sessions / blog posts, I will go over one concept a day. There will be 3/4 sessions per week. Here is the schedule for… Continue reading Intro To MarTech: Course Overview

Friday "Term of the week" Series · Wednesday Marketing Series

What is a Landing Page?

In lay man terms, a Landing Page can be any page on the web where a visitor can arrive on, but with a purpose. Now, we know that, a website is built of multiple pages. But a Landing Page serves a very important and a distinct purpose. Its goal is to capture visitors information or… Continue reading What is a Landing Page?

Wednesday Marketing Series

Clickable display of Marketing Technology LUMAscape

LUMAscape organizes companies into various sectors and maintains landscapes, one of them which is the Marketing Technology landscape. We have tried to present a clickable ( or searchable) form of this display. Some of these companies have been acquired and they have been redirected to the current company that has acquired it. Sales & Marketing EMAIL OPTIMIZATION… Continue reading Clickable display of Marketing Technology LUMAscape

Friday "Term of the week" Series

Term of the week – Apache Storm

Apache Storm is a system for processing streaming data in real time. Built on top of YARN, it is powerful for real-time analytics, machine learning and continuous monitoring operations. Some of the important characteristics of Apache Storm are – It is a distributed real-time computation system for processing large volumes of high-velocity data. It is… Continue reading Term of the week – Apache Storm