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Supply-Side Platform (SSP) is a platform that helps publishers (website owners or app owners) sell ad impressions using real-time bidding. With the help of an SSP, publishers can open up their advertising inventory for bidding to buyers on different ad exchanges or ad networks and demand-side platforms (DSPs).A supply-side platform interfaces on the publisher side to… Continue reading What is Supply-Side Platform (SSP)?
Demand-Side Platform or a DSP, is a software used to purchase advertising. It is used by advertisers to buy ads. It is a system that allows buyers to manage multiple ad exchange and data exchange accounts through one interface. Marketers can manage their bids for the banners/ads and the pricing for the data that they are layering on… Continue reading What is Demand-Side Platform (DSP)?
An Ad Exchange is a platform (a digital one!) for advertisers and publishers to buy and sell advertising space to sell display, video, and mobile ads. It allows buying and selling across multiple ad networks. Publishers can make unsold ad space inventory available for advertisers to bid on — as opposed to traditional one-on-one sales negotiations. This… Continue reading What is an Ad Exchange?
Image Source According to InternetLiveStats, more than 3 billion people are now using the Internet! According to a report, the number of Internet users has increased from 738 million in 2000 to 3.2 billion in 2015. There is clearly no other medium which offers such a vast audience. It is like heaven for marketers and advertisers… Continue reading A technical introduction to Ad Blocking
Inbound Marketing or Online Marketing is the new buzz. Every company these days has a social media or a heavy online presence that they use to market their products or services. This kind of marketing pulls in and attracts people who might be interested in their product. It lets people engage with the brand thus… Continue reading How to use Inbound Marketing?
We know that marketing is important for any business. And, the success of any business or product relies heavily upon how well it is marketed. The marketing scene has changed tremendously over the past few years and with the advancement in technology, new ways are introduced for better and effective marketing. Outbound Marketing Do you… Continue reading Inbound Marketing vs. Outbound Marketing