Every Wednesday, dive into the world of Marketing.
Image Source Sending random and bulk emails to the masses is the thing of the past. To make campaigns responsive and effective, you must ask these questions before you launch your next campaign – Do you have the user consent? This is the first and the foremost question that one should ask. A user should… Continue reading 10 Must-ask questions before the launch of your next Email Marketing campaign
How well do you know your audience? Do you have enough data? And, is this data relevant? You have the data, but you are not sure if it will lead to a successful campaign. How can you collect data from users? How can you collect data from users without annoying them? If you are looking… Continue reading 8 ways to collect data for Email Marketing
After writing the previous post about the do’s and don’ts of Email Marketing, I looked for some of these emails in my inbox so that I could share with you. These are just a few examples. As a marketer, one must remember that change is constant. One must constantly think of fresh ideas and strategies to… Continue reading 5 Real examples of Email Marketing Campaigns – Right from my Inbox
So, we have all the data collected from various sources like logs from the web, social media sites, user based interaction logs, etc. Marketers (or businesses) want to turn this real and growing data into an opportunity. We want to be able to – Study or analyze this raw data to extract information and gain… Continue reading Parallel Processing, Faster Targeting
Responsive Email Design is an approach to design emails which aims to provide optimal viewing and interaction experience i.e. easy reading and navigation with a minimum of resizing, panning, and scrolling, across a wide range of devices (from desktop computer monitors to mobile phones). Image Source Why should you shift to Responsive Email Design? The number of… Continue reading The Changing Inbox – Responsive Email Design
Email Marketing has the longevity that no other form of marketing can offer. It still remains the powerful channel for any marketer irrespective of the new trends. And, here’s why – Email Marketing has a wide reach. [Tweet this] Some facts from Google – As seen from the images above, the reach of emails… Continue reading 7 Reasons to still use Email Marketing today
Let us accept it! Our inboxes are flooded with tons of emails that have promotional messages, personal recommendations, discount coupons, updates about product launches, reminders and other content that may or may not be of any importance to us. But, we still receive it because we have subscribed to receive these newsletters or promotional messages.… Continue reading Direct Email Marketing: The do’s and don’ts
Marketers want to know everything about their buyers or rather potential buyers. And, with the vast pool of data that is available in this age of digitization, he is really fortunate! The Past… Image Source I remember the times when salesman would knock on our doors during lazy afternoons and would try to sell us encyclopedias… Continue reading 5 reasons for Marketers to use Big Data
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