LUMAscape organizes companies into various sectors and maintains landscapes, one of them which is the Marketing Technology landscape. We have tried to present a clickable ( or searchable) form of this display. Some of these companies have been acquired and they have been redirected to the current company that has acquired it. Sales & Marketing EMAIL OPTIMIZATION… Continue reading Clickable display of Marketing Technology LUMAscape
Apache Storm is a system for processing streaming data in real time. Built on top of YARN, it is powerful for real-time analytics, machine learning and continuous monitoring operations. Some of the important characteristics of Apache Storm are – It is a distributed real-time computation system for processing large volumes of high-velocity data. It is… Continue reading Term of the week – Apache Storm
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Lead Generation is the process of attracting customers and prospects into leads. So, what is a Lead? A Lead is a person who shows some interest in the company’s product or service in some way or the other. Let’s say someone filled a survey or enquired about a product on a website. This person becomes… Continue reading What is Lead Generation?
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A Purchase Funnel is a consumer focussed marketing model which illustrates customer journey towards the purchase of a product or a service. It is also referred to as Marketing Funnel, Sales Funnel or Customer Funnel. As per the concept developed by E. St. Elmo Lewis in 1898, it has four stages – Awareness – Customer awareness about… Continue reading Term of the Week – Purchase Funnel or Marketing Funnel