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An email marketing platform is a cost effective way to launch an acquisition and retention campaign. In the previous posts, we have seen how email marketing is advantageous and the reasons why it is still so popular today. If you have decided to go ahead and build an email marketing platform, you would need an… Continue reading 11 things to keep in mind before choosing an Email Service Provider
As marketers, you don’t want people to unsubscribe from your emails. And, as good marketers, you have to respect our audience and offer them a simple and easy way to opt-out. They might want to unsubscribe because of multiple reasons, few of which are listed below – They have changed their mind about receiving these emails.… Continue reading How to create effective unsubscribe pages?
As an Email Marketer, the things that matter the most are: Target the right users Create effective campaigns Reduce unsubscription and spam complaints Customer Acquisition and retention Monitor and analyze how the email campaign has performed Monitoring and analyzing how the email campaign has performed is as important as the other steps (or maybe much more important!!) because –… Continue reading What goes behind Email Tracking?
Congratulations! You have successfully launched a campaign. Whether it was your first campaign or not, it’s important that you study the responses and spend some time analyzing how it went. This will help in planning the strategies for the next launch as well as rectifying any mistakes that were made in the previous launch. The… Continue reading 6 must-ask questions to ask after the launch of a campaign
Imagine you walk in a store and see this on the door – What would you do? Push or Pull or both? And what about this? Did you just see your hands to check which one is right and which is left? And this? Now, you really wished you could fly! Didn’t you?! And, this… Continue reading 10 characteristics of a good call-to-action
Image Source Sending random and bulk emails to the masses is the thing of the past. To make campaigns responsive and effective, you must ask these questions before you launch your next campaign – Do you have the user consent? This is the first and the foremost question that one should ask. A user should… Continue reading 10 Must-ask questions before the launch of your next Email Marketing campaign