The journey of a thousand miles begins with a single step – Lao Tzu. Let me start this post with something totally unrelated – the making of atomic bomb. As you all know, it needs Uranium. Uranium comes in two flavors – the abundant 238 flavor and the rare 235 flavor. If you start with… Continue reading How Daily Yahoo Newsletter Makes Money
Fluttering of a butterfly can cause a tornado. The Daily Yahoo Newsletter experiment was the proverbial fluttering of butterfly that caused a tornado for Yahoo CRM Marketing team. Yahoo used to outsource the CRM operations to Cheetahmail. The deal was – one dollar got you 100 emails. Or 1000 emails. Or 10,000 emails. I forget… Continue reading Daily Yahoo – The Scale It Up Phase
If the mountain will not come to Muhammad, then Muhammad must go to the mountain – Francis Bacon Friend 1: Are you seeing Yahoo homepage? Friend 2: Yes. Friend 1: Do you see what I see? Friend 2: No! It turns out that everyone sees different articles on Yahoo homepage. It is personalized heavily. What Yahoo does is, it sifts through… Continue reading Daily Yahoo – The Beginning
Imagine you had something important to say to someone. And that only way you could say it was through an email. It could be professing love. Or applying for a job. Or seeking an advice. Or apologizing. You took days to write this email, poured your heart and soul into it, mustered the courage and… Continue reading How to track Email Opens
Hello New Marketing Technologists, Your success in this role depends on you mastering key concepts in Marketing and Engineering. I have designed a 1 quarter course work. In these 30 minute sessions / blog posts, I will go over one concept a day. There will be 3/4 sessions per week. Here is the schedule for… Continue reading Intro To MarTech: Course Overview
Double opt-in is a process which requires email recipients confirm that they want to receive further email communication. When a double opt-in process is enabled or setup, it will send out a follow-up email after a user subscribes to a service or a subscription. In the follow-up email, it is required that the recipient confirms his… Continue reading What is Double opt-in process?
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