Monday Technology Series

7 Reasons why your email may have bounced

A bounced email means that the email was never delivered to the recipient. Does it happen? Yes! Does it happen often? Yes, can happen often! Why does it happen? Well, let’s see the reasons- 1. Recipient mailbox is full or has exceeded his quota- An email will bounce until there is space for it in the… Continue reading 7 Reasons why your email may have bounced

Wednesday Marketing Series

Why a contact might still be receiving emails even after unsubscription?

While working on an email marketing platform, I did face users complaining about receiving emails even though they had unsubscribed from them. It is kind of an emergency situation that affects all the people involved, from senior management to the developers, who leave aside all their work and get down to tracking this user. While… Continue reading Why a contact might still be receiving emails even after unsubscription?

Monday Technology Series

Hard Bounce Vs. Soft Bounce

In the world of Email Marketing, not all emails make it to the recipient’s mail box. While some reach, few of them fail to make room for themselves. And, it is extremely important that you keep track of the emails that have not been delivered successfully. An email is said to be bounced when it is rejected… Continue reading Hard Bounce Vs. Soft Bounce

Monday Technology Series

What goes behind Email Tracking?

As an Email Marketer, the things that matter the most are: Target the right users Create effective campaigns Reduce unsubscription and spam complaints Customer Acquisition and retention Monitor and analyze how the email campaign has performed Monitoring and analyzing how the email campaign has performed is as important as the other steps (or maybe much more important!!) because –… Continue reading What goes behind Email Tracking?

Monday Technology Series

Best Practices for Responsive Email Design [INFOGRAPHIC]

In the previous post, we have seen with some examples that how the email market has transitioned from desktop to mobile with the emergence of all sorts of new devices. One has to be on top of the game and be able to provide best user experience to all his customers. Although, it’s tough to cater to… Continue reading Best Practices for Responsive Email Design [INFOGRAPHIC]