Image Source HDFS or the Hadoop Distributed File System, is a Java-based filesystem for storing large volumes of data in the Hadoop framework. It solves the problem of storing and managing enormous amounts of data with it’s high scalability, fault-tolerance, high availability and cost efficiency that make it so popular. Related Posts: HDFS and it’s features that make… Continue reading Term of the Week : HDFS
The term Unsubscribe is often used when one wants to cancel a service like receiving emails, offers or newsletters by removing his name from the mailing list that he had previously subscribed to. [Tweet this!] Related posts: 8 ways to reduce user unsubcription complaints Why a contact might still be receiving emails even after unsubscription? How to… Continue reading Term of the week : Unsubscribe
Scrum is a framework to implement agile methodology for product development. Scrum projects develop the product in iterations. These iterations are fixed-length and are called Sprints. The sprint could last a week, or two weeks or even a month. This can be decided by studying the nature of the project. Every sprint has an end that is called… Continue reading Term of the Week : Scrum
The term Campaign or Email Campaign or Marketing Campaign refers to the activity done in order to promote a business, product or a service [Tweet this!]. An Email Campaign uses Email as the medium to create awareness amongst the audience. The aim of a campaign is to reach large number of potential customers or buyers.… Continue reading Term of the week : Campaign
The term Call-to-action or CTA refers to a button or a link that encourages the user to perform an action. They are heavily used in websites as well as emails. They are often the only reason why an email is sent and can lead to huge traffic. [Tweet this!] Some of the commonly used examples are… Continue reading Term of the week : Call-to-action
Image Source The term Responsive Email Design refers to an approach to design emails which aims to provide optimal viewing and interaction experience i.e. easy reading and navigation with a minimum of resizing, panning, and scrolling, across a wide range of devices (from desktop computer monitors to mobile phones). Related Posts: The Changing Inbox – Responsive Email Design 4… Continue reading Term of the week : Responsive Email Design
The term Big Data refers to extremely large data sets that may be analyzed to reveal patterns, trends and human behavior. This large volume of data is collected by tracking user interactions and actions over the web. This data can be structured, semi-structured or unstructured which is one of its advantages over the traditional databases that expect… Continue reading Term of the week : Big Data
The term Email Marketing refers to directly marketing a product, service or offer to customers or potential customers using email. It helps to acquire new customers and persuade the existing ones to buy the product/service. It is designed to encourage customer loyalty, build trust and customer relationship. [Tweet this!] Related Posts: Direct Email Marketing: The do’s… Continue reading Term of the week : Email Marketing
The term Agile or Agile Methodology refers to an alternative to traditional project management.Instead of using the typical waterfall model, it uses an incremental or iterative approach called as Sprints. This methodology is given preference over to the traditional methods because it promotes adaptive planning, evolutionary development, early delivery, and continuous improvement, and it encourages rapid… Continue reading Term of the Week : Agile
The term Subscribe is often used when one explicitly requests to receive services like emails, offers or newsletters in their inbox. This term is interchangeably used with opt-in. [Tweet this!] For example – You subscribe or opt-in – To receive a newsletter of your interest. To receive notifications when a blogger publishes a new post on a blog.… Continue reading Term of the week : Subscribe
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