The term Email Marketing refers to directly marketing a product, service or offer to customers or potential customers using email. It helps to acquire new customers and persuade the existing ones to buy the product/service. It is designed to encourage customer loyalty, build trust and customer relationship. [Tweet this!] Related Posts: Direct Email Marketing: The do’s… Continue reading Term of the week : Email Marketing
After writing the previous post about the do’s and don’ts of Email Marketing, I looked for some of these emails in my inbox so that I could share with you. These are just a few examples. As a marketer, one must remember that change is constant. One must constantly think of fresh ideas and strategies to… Continue reading 5 Real examples of Email Marketing Campaigns – Right from my Inbox
So, we have all the data collected from various sources like logs from the web, social media sites, user based interaction logs, etc. Marketers (or businesses) want to turn this real and growing data into an opportunity. We want to be able to – Study or analyze this raw data to extract information and gain… Continue reading Parallel Processing, Faster Targeting
Responsive Email Design is an approach to design emails which aims to provide optimal viewing and interaction experience i.e. easy reading and navigation with a minimum of resizing, panning, and scrolling, across a wide range of devices (from desktop computer monitors to mobile phones). Image Source Why should you shift to Responsive Email Design? The number of… Continue reading The Changing Inbox – Responsive Email Design
Email Marketing has the longevity that no other form of marketing can offer. It still remains the powerful channel for any marketer irrespective of the new trends. And, here’s why – Email Marketing has a wide reach. [Tweet this] Some facts from Google – As seen from the images above, the reach of emails… Continue reading 7 Reasons to still use Email Marketing today
Today, the world contains vast amount of digital data that is increasing rapidly. This endless pool of data, if managed and used effectively can lead to wider business opportunities. Image Source But, what is the cause of this data explosion? The number of people using the Internet by either providing information or interacting with the… Continue reading Need for Scalability: Data Explosion
The term Subscribe is often used when one explicitly requests to receive services like emails, offers or newsletters in their inbox. This term is interchangeably used with opt-in. [Tweet this!] For example – You subscribe or opt-in – To receive a newsletter of your interest. To receive notifications when a blogger publishes a new post on a blog.… Continue reading Term of the week : Subscribe
Let us accept it! Our inboxes are flooded with tons of emails that have promotional messages, personal recommendations, discount coupons, updates about product launches, reminders and other content that may or may not be of any importance to us. But, we still receive it because we have subscribed to receive these newsletters or promotional messages.… Continue reading Direct Email Marketing: The do’s and don’ts
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