Image Source Sending random and bulk emails to the masses is the thing of the past. To make campaigns responsive and effective, you must ask these questions before you launch your next campaign – Do you have the user consent? This is the first and the foremost question that one should ask. A user should… Continue reading 10 Must-ask questions before the launch of your next Email Marketing campaign
In the previous post, we have seen with some examples that how the email market has transitioned from desktop to mobile with the emergence of all sorts of new devices. One has to be on top of the game and be able to provide best user experience to all his customers. Although, it’s tough to cater to… Continue reading Best Practices for Responsive Email Design [INFOGRAPHIC]
The term Big Data refers to extremely large data sets that may be analyzed to reveal patterns, trends and human behavior. This large volume of data is collected by tracking user interactions and actions over the web. This data can be structured, semi-structured or unstructured which is one of its advantages over the traditional databases that expect… Continue reading Term of the week : Big Data
The following terms are often used in a scrum process. Since, these are universal terms and definitions, they have been picked up from wiki. Scrum Team – It comprises of Product owner, scrum master and development team Product Owner – The person responsible for maintaining the product backlog by representing the interests of the stakeholders, and ensuring… Continue reading Scrum Terminologies
How well do you know your audience? Do you have enough data? And, is this data relevant? You have the data, but you are not sure if it will lead to a successful campaign. How can you collect data from users? How can you collect data from users without annoying them? If you are looking… Continue reading 8 ways to collect data for Email Marketing
In the previous post, we talked about how emails have changed over a period of time and become more responsive. It defines how the emails have transitioned from desktop to mobile for various email clients and different screen sizes. It is important that we see examples and learn what is happening in this space. So, here… Continue reading 4 Real examples of Responsive Emails
The term Email Marketing refers to directly marketing a product, service or offer to customers or potential customers using email. It helps to acquire new customers and persuade the existing ones to buy the product/service. It is designed to encourage customer loyalty, build trust and customer relationship. [Tweet this!] Related Posts: Direct Email Marketing: The do’s… Continue reading Term of the week : Email Marketing
Responsive Email Design is an approach to design emails which aims to provide optimal viewing and interaction experience i.e. easy reading and navigation with a minimum of resizing, panning, and scrolling, across a wide range of devices (from desktop computer monitors to mobile phones). Image Source Why should you shift to Responsive Email Design? The number of… Continue reading The Changing Inbox – Responsive Email Design
Email Marketing has the longevity that no other form of marketing can offer. It still remains the powerful channel for any marketer irrespective of the new trends. And, here’s why – Email Marketing has a wide reach. [Tweet this] Some facts from Google – As seen from the images above, the reach of emails… Continue reading 7 Reasons to still use Email Marketing today
Suppose you own a website or are a part of the marketing team for an e-commerce platform. As a marketer, what will you be interested in? Your interest may lie in any or all of the following – Total no. of page visits Unique visitors on the page Total no. of clicks Total no. of purchases or… Continue reading What a marketer needs to know about cookies?
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